The task with this project was to rebrand a well-established brand, which specializes in Corporate Responsibility. We needed a new logo, but also a brand identity which would fit all of the services.
The name of the brand already gave us an idea, however there was also a need for comprehensive visual identity system, which would use not only a graphic design theme, but also illustrations for the website and blog. Photos can be combined with the graphic theme to create additional illustrated content for the website. The visual solution was to create a symbol that changes itself, like a cell that replicates and creates new forms, new connections. The system of visual identity brings these same properties in its applications, being seamless reflected in several brand touch points. By providing cloud/AI-based smart solution experience and know-how accumulated in the distribution business environment for decades, the goal is to create an efficient and differentiated retail environment to present the vision and advanced distribution of the 'Digital Retail Tech Leader'. Like the brand name, the intuitive logo symbolizes the lighthouse, lighting the way, setting the direction, and representing an enterprising brand that wants to be the standard. It offers a dynamic, dynamic design platform that is not stagnant and extends forward, and it has become an important axis of brand strategy and flexible graphics motif systems.
Inspired by a passion for cooking...
The company setedits vision of a premium design hoods with sophisticated, easy-to-use features. It is the vision that supports Achtecon to be one of the the world’s leading brand for innovative, distinctive hoods with timeless beauty and functional aestheticism. The current product range includes all type of cooker hoods from ceiling type to standard models. With its aspirations to high standards, the company follows the finest tradition in German-Italian design and, in its outstanding functionality, uncompromising quality and formal consistency, more than fulfils present-day requirements. The use of only the highest quality materials and precision craftsmanship are key factors in the durability of Achtecon cooker hoods.
New Generation Kitchen Pleasure
Creates a new philosophy in cooker hoods based on technological
advances and a clear design language, paired with perfect function.
The company setedits vision of a premium design hoods with sophisticated, easy-to-use features. It is the vision that supports Achtecon to be one of the the world’s leading brand for innovative, distinctive hoods with timeless beauty and functional aestheticism. The current product range includes all type of cooker hoods from ceiling type to standard models. With its aspirations to high standards, the company follows the finest tradition in German-Italian design and, in its outstanding functionality, uncompromising quality and formal consistency, more than fulfils present-day requirements. The use of only the highest quality materials and precision craftsmanship are key factors in the durability of Achtecon cooker hoods.
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